When you are running a Professional Services business, you know how valuable targeted, qualified leads are to your business.  But where do you find them?

The key to finding more leads is understanding your Ideal Client (or Patient).  Some call this the Ideal Client Avatar (ICA) for short. 

When you dig into the process a prospective client goes through before they reach out to you, you will begin to identify where you can find them AND what you need to say to connect with them.